Alamo Rent A Car

Privacy Policy

Enterprise Holdings, Inc., through its independent regional subsidiaries (collectively “Enterprise Holdings”) and network of independent franchisees and fulfillment partners operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car brands provides global reservation and rental management services. This site is for an authorized franchisee. For data sharing and global booking practices of Enterprise Holdings, see the Enterprise Holdings Global Privacy Policy.
For information about the privacy practices of the authorized Franchisee for this country, please see below.


In accordance with the Federal Law of Personal Information Potection Data Held by Individuals, TRADE MX SAPI DE CV (hereinafter Alamo México) is able to inform you that Alamo México is responsible for your personal information. The "User" may contact Alamo Mexico at any time through our email: or directly at the following address: Camarón Sábalo street number 131, 14th floor, Lomas de Mazatlán, Zip Code 82110, Mazatlan, Sin., Mexico. Our telephone numbers are 800 849 8001 and 55 4742 1162. We protect and safeguard your personal information in order to avoid damage, loss, destruction, theft, alteration, as well as the unauthorized use of your personal information.


The information must always be truthful and complete. The user will respond always for the information provided and, in any moment, will Alamo Mexico be responsible for the veracity of such information. The information requested to the user on the website or in person is the following: Full name, Nationality, Unique Code of Population Registry (CURP), Federal Taxpayers Registry (RFC), Age, Sex, Date of Birth, Place of Birth, Private Address, Contact Telephone Numbers, Email, Signature, Photograph, Fingerprint, Marital Status, Occupation, Credit and/or Debit Card Information, Copy of valid official identification (voter's credential-IFE or INE-, Passport or migratory document), copy of valid Driver's License. In addition, Alamo can indirectly obtain the location of the leased vehicle, through geolocation systems. Your personal information will be treated based on the principles of legality, consent, information, quality, purpose, loyalty, proportionality and liability in terms of the current Legislation. The confidentiality of your personal information will be maintained, establishing and maintaining the administrative, technical and physical security measures in an effective manner, in order to avoid damage, loss, alteration, destruction, use, access or undue disclosure.


The owner of the personal data authorizes TRADE MX, S.A.P.I. DE C.V., to transfer the data provided by him to third parties (either an individual or legal entity), who, due to the commercial relationship with TRADE MX, S.A.P.I. DE C.V. they require it for the entire fulfillment of the business; It may also transfer them to multiple banking financial institutions for contact and marketing of their financial products or services; In the same way, it may transfer them to member companies of the same business group to which the person in charge belongs, (affiliates, subsidiaries or related parties), in order to prepare surveys, statistics, reports, prepare legal or accounting audits, notify and offer promotions, discounts and advertising campaigns for products or services. The owner of the personal data understands and accepts that at no time may sensitive or patrimonial data be transferred. In the event of not agreeing with the transmission mentioned here, the owner must contact the email:, or our telephone number 55 4742 1162, within a period of no more than 5 (five) business days from the publication of this notice since otherwise and after said term, accepts and authorizes TRADE MX, SAPI DE C.V. to the transfer of the same.


Accepting cookies is not a requirement to visit our page. However, we would like to point out that the use of the purchase process and the generation of the reservation number is only possible with the activation of cookies. Cookies are small text files that identify your computer with our server as a unique user when you visit certain pages on our site and that are saved by your internet browser on your computers hard drive. Cookies can be used to recognize your internet protocol address, which saves you time while you want to enter our site. We only use cookies for your convenience when using the Alamo Mexico website (for example, to remember who you are when you want to change your reservation without having to re-enter your email address). Your browser can be configured not to accept cookies, but this would restrict the use of our page. Please accept our guarantee that the use of cookies does not contain personal or private data, and that they are free of viruses. If you want more information about cookies, go to, and for information on removing them from the browser, go to In the case of the use of cookies, the "help" button found on the toolbar of most browsers will tell you how to avoid accepting new cookies, how to make the browser notify you when you receive a new cookie or how to disable all cookies.


The information requested allows Alamo México to contact users and potential customers when necessary to complete the purchase procedures. Likewise, Alamo México will use the information obtained to: • Confirm the identity of the client and the authenticity of the documentation that it exhibits • Procure an efficient service • Inform about new products or services that are related to the one contracted or acquired by the client • Comply to obligations contracted with our clients • Inform about changes in our products or services • Provide better customer service • Evaluate the satisfaction of our clients with the quality of the contracted services. The personal or business data provided by the user will be part of a file that will contain their profile. The user can modify his profile at any time using his user number and password.


In accordance with our notification program of promotions, offers and services, you can receive through email, notices and promotional messages, which will only be sent to you and to those contacts registered for that purpose, this indication may be modified at any time moment by sending an email to In the emails sent, offers from third parties that are our business partners may occasionally be included, or may be received directly from any of the companies belonging to the same business group of which the person in charge is a part (affiliates, subsidiaries or related parties).


The area responsible for the management and administration of personal data is: Customer Service who can be contacted by email at or by phone at 55 4742 1162. Our address is; Avenida Camarón Sábalo number 131, 14th floor, Lomas de Mazatlán, Mazatlán, Sin. CP 82110, Mexico.


As the holder of personal information, the "User" may exercise the ARCO rights (access, cancellation, rectification and opposition to the processing of their personal information), or repeal the consent that has been granted to Alamo Mexico, for the processing of their information personal, sending your request to the Customer Service through the email account: Said request must contain at least: (a) name and address or another way to communicate the response to your request; (b) documents that prove their identity or, legal representation, according to the case; (c) the clear and precise description of the personal information with respect to which you are requesting to exercise any of the ARCO rights, (d) the express statement to revoke your consent to the processing of your personal information and therefore, so they cannot be used ; (e) any other element that facilitates the location of personal information. Your request must be accompanied by the reasons for requesting such revocation and an official identification of the owner of the information or of his agent. In a period of 20 (twenty) business days we will attend your request and will inform you about the origin of this through the email from which the request comes. Alamo Mexico request to the user to update their information every time they suffer any modification, as this will allow to provide an efficient and personalized service.


Alamo México may share personal data of its clients when it has been required by court order to comply with the procedural provisions.


When buying a product online, bank details will be requested for which we offer security and confidentiality, since we have a secure server under the SSL (Secure Socket Layer) protocol so that the information they send is transmitted encrypted. to ensure your protection. To verify that you are in a protected environment, make sure an “S” appears in the navigation bar “httpS”: //. However, and despite having more secure tools every day, the protection of data sent over the Internet cannot be guaranteed 100%; so once received, every effort will be made to safeguard the information.


We reserve the right to make modifications or updates to this privacy notice at any time, for the attention of new legislation or jurisprudence, internal policies, new requirements for the provision or offering of our services or products and market practices. These modifications will be available to the public through our website, section privacy notice.


This Privacy Statement is subject to the terms and conditions of the Alamo Mexico website described above, which constitutes a legal agreement between the user and Alamo Mexico. If the user uses the services of the Alamo Mexico site, it means that he has read, understood and agreed to the terms set out above.


If the user / client considers that their rights regarding the protection of personal data have been violated, they have the right to go to the corresponding authority to defend their exercise. The authority is the National Institute of Transparency, Access to Information and Data Protection (INAI), its website is:


Dear user, you are notified that the Privacy Notice was modified on March 7th, 2023.

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